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The Importance of a Marketing Content Planner Content planners are accountable for defining a vision for content creation publishing, distribution and publication. They also have to monitor and evaluate the effectiveness of a plan. This type of content informs the public about the services and products provided by the company. It also helps the viewers solve issues and meet their requirements. A marketing content planner is a spreadsheet or it can be a third-party program. The difference is in how you utilize it. 1. Determine Your Goals The famous quote, often credited to Benjamin Franklin although perhaps never heard by him, holds the truth: “If you fail to plan, you plan to fail.” Structure, workflow efficiency and clear communication are necessary to transform a visionary strategy into an efficient content marketing engine. One of the most critical steps in this process is determining your goals. You can begin with high-level goals for your company or utilize the SMART Framework to make them more specific. It is also a good opportunity to revisit current content goals and ensure they in line with the current strategy. Having a clear understanding of your objectives will help you monitor how well each piece of content performs. This will allow you to identify which elements are working and which needs improvement, allowing you to make the necessary adjustments and improve the overall performance. This will help you reach your overall goals, and deliver quality content to your users. 2. Identify Your Audience It is crucial to understand who your audience is to create content that is relevant, interesting and efficient. The best way to do this is through conducting research and identifying the characteristics of your ideal customer personas. This can be done using surveys, data analysis, and other methods of gathering data about your clients. You can then apply the results of your research to determine the types of content that are most effective for your business. This can include everything from blog posts and social media posts to podcasts and webinars. Once you've determined which formats are most efficient, you can start creating your content plan. A tool for planning content can aid you in keeping track of your marketing goals and make sure that the appropriate people are working on the correct projects. It can also increase productivity by allowing teams to stay focused on what's important and avoid distractions. It's simple to start by downloading a no-cost Content Analysis Report from CopyPress today. 3. Choose Your Ideal Platforms It is crucial to tailor your content to the platform you prefer. Instagram users prefer visually appealing visuals, while TikTok users enjoy stylish short-form videos. You can find out the preferred platforms of your target audience through conducting market research. A content planner for marketing can help you to plan all the steps necessary to turn your ideas and concepts into a completed product. It will give you the framework you need to meet your goals and ensure that everyone in your team is on the same page. Content planning tools like Monday and Kapost aid you in this. They let you create tasks and assign them to others, collaborate, and track their progress in a single dashboard. Additionally, there are advanced tools like Wrike which provide drop-down menus and provide project timelines, an actionable table and a message board. Both provide a free version and more comprehensive subscriptions if your team requires more advanced features. 4. Identify Your Content Types No matter if you're an individual influencer or an enterprise marketing team, a content planner can help you organize your ideas and ensures everyone is on the same page. It's a great tool to use for managing content for projects that have a longer lead time, such as annual or quarterly campaigns. A solid content strategy can aid in identifying the types of content that need to be created and the best way to get them executed. This includes determining the format your content should be such as blog posts, infographics, case studies, podcasts or social media press releases. It must also include a timeline for when these pieces should be published and produced. You should also keep track of metrics related to your goals for content marketing like engagement and traffic. This will allow you to analyze your results and make changes. Utilizing a tool such as Ahrefs can help you determine what's working and what's not. It can also provide insights on your competition's performance. 5. Determine the goals of your content If you have clear goals for your content this will help your team keep on track to meet their goals. Clear goals will help you reach your goals in marketing content whether it's to boost SEO traffic by updating blog posts or improve customer retention through the organization of webinars. A good content planner can help you define your objectives by laying out a well-organized workflow and allowing for collaboration. It could also include tools such as image-generation software, prompts for text-to-image, and social management apps to streamline the process. In addition to setting goals and establishing an expected workflow, a marketing content planner can assist you in identifying your metrics and key performance indicators (KPIs). This will allow you to evaluate the effectiveness of your content and make changes to improve your campaign. Some examples of metrics that can be measured include bounce rate, website traffic as well as social media shares and newsletter signups. These metrics should be monitored at all stages of the content's lifecycle, including publication and production. 6. Identify Your Resources If you don't have the resources needed to implement your content strategy, it's ineffective. While planning, make sure that you have the funds to complete all of the tasks you've set out. This could include team or salary payments and production costs for the web space and materials, and paid marketing strategies. Once you have a budget in place, you can assign responsibilities for each task. You might assign different employees to do keyword research, copywriting and editing as well as design. Alternatively, Sprout can be used to automate the process of scheduling your content across multiple platforms. Sprout allows you to connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn company pages as well as Google Business Profiles, all from a single dashboard. The tools of Sprout for scheduling comprise an image library that makes the management of assets and helps save time during the creation process. 7. Identify your Key Performance Indicators If you're planning to invest a lot of time creating content, it's essential that your marketing efforts pay off. You can improve your results by analyzing and identifying the most important performance indicators. For instance, a typical KPI for content marketers is the number of repeat customers. This metric can be used to determine how well your content is converting customers to you and to determine areas for improvement in future campaigns. It is also crucial to decide on the type of content you'd like develop based on your goals and audience. content marketing pro sickseo could be social media posts, blog articles, infographics, or videos. Once you have identified the various formats of content and formats, you must make a plan for each that includes frequency and distribution. This will ensure that the right people are seeing your content at the appropriate time. 8. Identify the tracking methods you use A marketing content planner is a useful tool for any business looking to improve their marketing efforts. It helps you keep track of your goals, audience and resources while allowing to evaluate how effective your strategy has been over time. A social media calendar can help you plan your content and ensure it is consistently released. It also allows you to prepare for holidays or other events that could affect your audience's engagement. A keyword content strategy is an excellent tool to improve your SEO strategies. It will help you identify the right keywords for your content, which will boost your search engine ranking and visibility. It will also help you evaluate the effectiveness of your keyword content strategy over time. 9. Identify Your Measurements Your marketing plan should allow you to determine which metrics are the most important for each piece, regardless of whether you structure your content based on the theme or keywords. This will help you assess the effectiveness of your content so that you can continue to improve it. A cloud-based marketing content planner, such as Optimizely CMP, can also help you manage collaboration among team members and generate reports that can be useful in making future content planning decisions.